The Music:
The Peak 98.3 is an adult hits variety format with heavy emphasis on music from the late 1970’s through the 1980’s with a mix of the 1990’s and current hits. From Abba to ZZ Top and everything in between, this format is sweeping the nation and reaching your customers!!

The Audience: The Peak 98.3 targets 25 to 54 year olds with slightly more female listeners than men. Research shows the average Peak listener is a homeowner and more likely to make a major purchase or take a vacation within 6 months. The typical listener is from the middle to upper middle class spending demographic.

Programming Features:
The Peak 98.3 is a music intensive format. With fewer commercial interruptions than traditional radio programming, the Peak has a maximum of three breaks per hour, totaling just 10 minutes of commercial time. This results in increased attention to YOUR message, because listeners stay tuned through commercial breaks instead of “channel surfing”. With limited commercial inventory available, you receive maximum exposure and exclusivity!

Other Information:
Dial Position: 98.3FM
Power: 6,000 Watts

The Music:
KBAM blends traditional Country superstars like George Jones, Tammy Wynette and Merle Haggard with the more contemporary offerings of today’s hottest stars such as Brooks and Dunn, Faith Hill, Tim McGraw, Toby Keith. About 35% of KBAM’s music is current country hits, slightly more than half of it is from the 1990’s, with the remainder coming from the 60’s, 70’s and 80’s.

The Audience:
KBAM reaches a target demo of Adults 35+, a lifegroup with considerable discretionary funds. KBAM has the longest history in the Country format of any station in the area delivering advertisers a loyal, responsive audience.

Programming Features:
KBAM features Susan Edwards, a country music veteran of more than 20 years, in morning drive, a mid day request show from 11 to noon each day, ABC News at the top of every hour. Live sports coverage of Longview’s R.A. Long High School football and basketball, including all District and State games. A special Spanish show, Radio Alegria, is on the air every Sunday from 10am to 1pm.

Web Site:
For more fun and information, listeners can check out www.kbamcountry.com. There they will find even more great information on the Real Country jocks, contests, events and even chat rooms. Listeners are invited to join the Real Country VIP Club.

Other Information:
Dial Position: 1270 AM
Power: 5,000 Watts Daytime, 83 Watts Nightime

The Format:
AM 1400 KEDO is the area’s newest and most talked about station! Our hybrid mix of talk radio and FOX sports talk offers Cowlitz county a perfect blend of conservative and local talk, and local sports, regional sports and national sports talk.

The Audience:
KEDO reaches the coveted “Baby Boomers,” Gen X’ers and even the GenNexters- a format that specifically targets persons aged 25+. This large population mass represents the largest segment of our population, and the one advertisers have found most desirable for decades.

Programming Features:
KEDO is home to talk radio’s heavyweights: Glenn Beck, Rush Limbaugh, Sean Hannity and Mark Levin each Monday through Friday. KEDO offers comprehensive radio news coverage in our area, including local news, sports, weather, financial information, human interest stories and more. KEDO offers FOX Sports talk radio, with legendary broadcasters such as Tony Bruno and Pat O’Reily.

KEDO also offers live sports coverage of Longview’s Mark Morris High School football and basketball (including all District and State playoff games), plus play by play coverage of the all new Cowlitz Black Bears baseball. If you’re an NFL fan, KEDO is also the Longview/Kelso home to the Seattle Seahawks!

Local and National news at the top and bottom of every hour. Additionally, community interest talk shows run every Tuesday, Wednesday and Thursday.

Other Information:
Dial Position: 1400 AM
Power: 1,000 Watts Day & Night

The Music:
Magic 94.5’s Hot Adult Contemporary format focuses on today’s best hits. With hot music from artists like Maroon Five, Ryan Cabrera, U2, Greenday and a mix of chart-topping pop music of the 80’s and 90’s.

The Audience:
Magic 94.5 targets 12 to 54 year old adults, with a focus on Women. This gives advertisers a chance to influence the female consumer group that decide the majority of purchases.

Programming Features:
Magic 94.5’s popular Morning show is hosted by Kevin Taylor. Kevin delivers an upbeat live, local morning show Monday through Friday featuring comedy bits, watercooler stories, entertainment and community information. Special programming includes Retro Radio every Saturday night and the all request show on Fridays, where anything goes! News Director, Phil Blair provides the latest information on local news and weather.

Web Site:
For more fun and information, listeners can check out www.klykradio.com for more great information on our Magic 94.5 jocks, contests, movies, music, and chat rooms. Listeners are invited to join the Magic 94.5 Hits club to get advance notice on special contests, and special e-mails.

Other Information:
Dial Position: 94.5 FM, Translator 97.9 FM
Power: 6,000 Watts. Tower at approx. 1,200 ft. above sea level.

The Music:
Rocket is Southwest Washington’s Home of Classic Rock & Roll. Some of the most popular acts in rock history, like AC/DC, Queen, Aerosmith, the Doors, and Pink Floyd are complimented by 80’s bands such as Scorpions, Def Leopard, Van Halen, Motley Crue and more.

The Audience:
The core of Rocket 107’s audience is Adults 25-54, predominantly male. It’s an active group of consumers, spending heavily on a wide range of products including automotive, boating, fishing, sporting goods, consumer electronics, and other major household purchases.

Programming Features:
The best in Classic Rock Music! Frank Welch, Scott Manning, Michelle Michaels and a host of Classic Rock Jocks bring listeners the tunes that changed the face of music forever! Other special programming features include “Psychadelic Supper”, “Blues Power Hour” , “Little Steven’s Underground Garage”, and the “Floyd Fix”, Rocket 107 is Southwest Washington’s home of real Classic Rock!!

Other Information:
Dial Position: 107.1 licensed to Castle Rock.
Power: 25,000 Watts. Tower at approx. 2,600 ft. above sea level, and a booster in downtown Longview.