KFLY

KFLY 101.5 FM

WORLD CLASS ROCK 101.5 is Eugene’s quality rock station.

This music is based on the tastes of a growing audience made up of mature, affluent rock fans. The playlist includes current songs from artists like George Ezra and Mumford & Sons as well rock classics from Clapton and Springsteen. WORLD CLASS ROCK 101.5 is focused on serving Adults 35-54 who live well because they earn well.

Profile of World Class Rock Listeners Across the Country

  • The core audience is Adults 35-54.
  •  On average, the listening audience composition is approximately 55% male and 45% female.
  •  The music attracts an affluent audience who are working high paying jobs with an income above $75,000 and own their home.
  • World Class Rock has an audience base that tends to have a college degree.
  • This audience is predominantly married and committed to their community and charitable endeavors.
  • This format has enjoyed tremendous success across the United States and Canada. We are energized to bring World Class Rock to the Willamette Valley and beyond.
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